Why do we buy, what we buy? Some purchases are obvious such as needing to buy food. However, there are times where consumers take the time to decide between two items or two different brands. It’s important for business owners to understand what drives their customers to purchase or not purchase a product/service. This webinar will help you learn and understand the following to help you generate more sales: • What is consumer behavior? • Why is consumer behavior important to my business? • Internal and external influences on consumer behavior • Influencing consumer behavior • What affects consumer behavior? • Tools and analytics to understand consumer behavior