WEBINAR: HOW TO PRICE FOR MAXIMUM GAIN
Date and Time
Wednesday Jan 27, 2021
12:00 PM - 1:00 PM PST
Location
Webinar
Fees/Admission
No Fee
Contact Information
Orange County SBDC - Santa Ana
2323 North Broadway, Suite 201 Santa Ana, CA 92706
WEBINAR: HOW TO PRICE FOR MAXIMUM GAI...
Description
One of the key decisions that you will make is how to price your products and services.
This is key to obtaining a competitive advantage and growing your bottom line.
This workshop will cover the following areas:
- Value Creation, Capture, and Sustainment
- Cost vs Pricing
- Whole vs Online vs Retail
- Value Proposition
- Perceived Value (Brand presentation)
- Price concepts (Sensitivity, Elasticity, Discrimination, Bundling, Structure)
- Discounts and Allowances
- Types of pricing (Volume, Transactional, Cost plus, Recurring, Line Item, Fixed, Variable, etc.)
- Price Competition Matrix
- Price Quality Quadrant Analysis
